Surebet
Olympic Sports
News, Blog and GuidesInterest in The Herons and Major League Soccer has gone through the roof since Messi’s arrival, with Manchester United unable to keep up.
Luis Guillermo Vázquezluis_lgazulRoddy ConsRoddyConsUpdate: Aug 4th, 2023 02:38 EDT
MIKE EHRMANNAFP
After just a few weeks, the “Lionel Messi effect” on Inter Miami and MLS is already plain for all to see. The former Barcelona star’s arrival at DRV PNK Stadium has shone the spotlight on soccer in the United States like never before, to such an extent that the league has left one of Europe’s powerhouse clubs trailing in its wake online.
Google searches for MLS Season Pass on Apple TV have EXPLODED since Lionel Messi's debut 💰 Reminder: Apple is paying MLS $2.5 billion over 10 years ($250M/year) for global broadcasting rights, and part of Lionel Messi's deal includes revenue sharing from Apple for new signups. pic.twitter.com/LJSXeq7VTt
— Joe Pompliano (@JoePompliano) July 26, 2023
How many times were Inter Miami searched for on Google in July?
Data shows the Herons were searched for 8.2 million times in July, with Messi making his debut for the club on the 21st of the month against Cruz Azul in the Leagues Cup. You might not be surprised to hear that made it a record-breaking month for the Florida club.
According to a study carried out by JeffBet, those ps mean that searches for Inter Miami have gone up by an incredible 10,426% compared to average levels since the club was founded in 2018.
Inter Miami jersey searches
On top of that, again compared to the average over the last five years, there has been a 6,111% increase in searches for ‘Inter Miami jersey’ worldwide, with more than 130,000 searches since the beginning of June, according to Google Trends statistics. How many of those purchased end up with ‘Messi 10′ on the back? The numbers aren’t out there just yet, but you can be sure it’ll be a significant percentage.
Sí, Muchachos📍 pic.twitter.com/8E3f9hb9VU
— Inter Miami CF (@InterMiamiCF) July 15, 2023
